ABOUT
THE HOUSE

The House of Peroni was established in the U.K. as an experience that brings one into the ‘very heart of the Italian home’ through Italian influencers and experiences. For the first time, The House of Peroni will open its doors in the U.S. and will serve as a platform for celebration of creativity in all its forms with multi-sensory experiences touching fashion, cuisine, film, design and arts.

Curated and designed by Francesco Carrozzini, The House of Peroni will serve as a meeting place for inspiration and collaboration. The House of Peroni, will open its doors at 306 Bowery, New York, NY 10012, USA to the public this September 8th – 10th during New York City’s Fashion Week.

Take a look at our events page or @PeroniUSA on Instagram to find out more.

FRANCESCO CARROZZINI

Serving at the Creative Director for The House of Peroni in the U.S., Carrozzini is an esteemed photographer and Emmy Award nominated director. Well known for his cinematic style in portrait photography and his work in pioneering The New York Times’ Screen Tests series, his work has appeared on the covers of Vanity Fair, L’Uomo Vogue, Rolling Stone and W Magazine. He has photographed personalities from Robert De Niro, Kanye West, Naomi Campbell, Angelina Jolie, Beyonce, Jeff Koons to name a few.

Both hailing from Italy, Carrozzini is a natural fit for this role with Peroni, a brand that has long collaborated with artists, designers and filmmakers.

PERONI NASTRO AZZURRO

Peroni Nastro Azzurro, Italy’s No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style.

Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. Built on a foundation of excellence, Peroni Nastro Azzurro received its name in honour of the SS Rex – the only Italian ship to ever receive the ‘Nastro Azzurro’ award, given to the ship that crossed the Atlantic in the shortest time in an international competition. The SS Rex became a symbol of prestige for Italy and today the ‘Nastro Azzurro’ or ‘Blue Ribbon’ is displayed in Peroni Nastro Azzurro’s name and branding as a symbol of the style, distinction and quality that Italy has been exporting to the world ever since. For more information, please visit www.peroniitaly.com

EVENTS
THURSDAY
FRIDAY
SATURDAY

2pm

House opens

5pm

Aperitivo Hour with Peroni Nastro Azzurro

A special, complimentary hour of passed hors d’oeuvres and drinks

6pm

Artist Talk: Catherine Martin

Four-time Oscar winning Costume & Set Designer discusses past and recent works

7pm

Musical Performance: DJ Set by Nancy Whang

DJ Set by musician and member of critically acclaimed rock band, LCD Soundsystem/The Juan McClean

10pm

House of Peroni closes

ticketed event - click for tickets

All events take place at306 Bowery, New York, NY 10012, USA

Peroni Nastro Azzurro and acclaimed filmmaker and photographer, Francesco Carrozzini, are pleased to officially announce The House of Peroni, 306 Bowery, New York, NY 10012, USA, open from September 8th – 10th.

THE HOUSE

The House of Peroni was established in the U.K. as an experience that brings one into the ‘very heart of the Italian home’ through Italian influencers and experiences. For the first time, The House of Peroni will open its doors in the U.S. and will serve as a platform for celebration of creativity in all its forms with multi-sensory experiences touching fashion, cuisine, film, design and arts.

Curated and designed by Francesco Carrozzini, The House of Peroni will serve as a meeting place for inspiration and collaboration. The House of Peroni, will open its doors at 306 Bowery, New York, NY 10012, USA to the public this September 8th – 10th during New York City’s Fashion Week.

Take a look at our events page or @PeroniUSA on Instagram to find out more.

FRANCESCO CARROZZINI

Serving at the Creative Director for The House of Peroni in the U.S., Carrozzini is an esteemed photographer and Emmy Award nominated director. Well known for his cinematic style in portrait photography and his work in pioneering The New York Times’ Screen Tests series, his work has appeared on the covers of Vanity Fair, L’Uomo Vogue, Rolling Stone and W Magazine. He has photographed personalities from Robert De Niro, Kanye West, Naomi Campbell, Angelina Jolie, Beyonce, Jeff Koons to name a few.

Both hailing from Italy, Carrozzini is a natural fit for this role with Peroni, a brand that has long collaborated with artists, designers and filmmakers.

PERONI NASTRO AZZURRO

Peroni Nastro Azzurro, Italy’s No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style.

Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. Built on a foundation of excellence, Peroni Nastro Azzurro received its name in honour of the SS Rex – the only Italian ship to ever receive the ‘Nastro Azzurro’ award, given to the ship that crossed the Atlantic in the shortest time in an international competition. The SS Rex became a symbol of prestige for Italy and today the ‘Nastro Azzurro’ or ‘Blue Ribbon’ is displayed in Peroni Nastro Azzurro’s name and branding as a symbol of the style, distinction and quality that Italy has been exporting to the world ever since. For more information, please visit www.peroniitaly.com

EVENTS

THURSDAY

2pm

House opens

2pm

Artist Talk: Vanessa Beecroft

Anglo-Italian contemporary artist hosts talk to discuss video screening

5pm

House closes for private event

6.30pm

House reopens

6.40pm

Performance by YELLÅ

Emerging vocalist accompanied by celloist and pianist

8.30pm

Performance: Max Cooper Presents Aether

North American debut of the spatial visual and auditory experience

10pm

House closes

FRIDAY

2pm

House opens

5pm

Aperitivo Hour with Peroni Nastro Azzurro

A special, complimentary hour of passed hors d’oeuvres and drinks

7pm

DJ Set by Special Guest

To be announced

8.30pm

Performance: Oberhofer

Brooklyn based band lead by founder and frontman Brad Oberhofer

10pm

House closes

SATURDAY

2pm

House opens

5pm

Aperitivo Hour with Peroni Nastro Azzurro

A special, complimentary hour of passed hors d’oeuvres and drinks

6pm

Artist Talk: Catherine Martin

Four-time Oscar winning Costume & Set Designer discusses past and recent works

7pm

Musical Performance: DJ Set by Nancy Whang

DJ Set by musician and member of critically acclaimed rock band, LCD Soundsystem/The Juan McClean

10pm

House of Peroni closes

ticketed event - click for tickets

All events take place at 306 Bowery, New York, NY 10012, USA