About
The House

Debuting in London in 2013, The House of Peroni was originally established as an experience that brings one into the ‘very heart of the Italian home’ through Italian influencers and experiences. Its stateside debut, however, took on a new perspective, arriving in Fall 2016 as a platform to celebrate creativity in all its forms and an epicenter of modern culture rooted in the timeless ideals of Italian style. Curated and designed by renowned photographer and director, Francesco Carrozzini, The House featured collaborations with contemporary artist, Vanessa Beecroft, Oscar Award-winning costume designer Catherine Martin, and light installation artist Max Cooper. A meeting place for collaboration and inspiration, the very first U.S. House of Peroni was met with much success and applause.

The second installment of The House of Peroni will open its doors this October 2017 in New York City’s SoHo area. Curated and designed by GRAMMY® Award-winning musician and artist, St. Vincent, it will once again showcase art in its truest form through multi-sensory experiences across various creative disciplines. With the flagship in New York City, The House of Peroni will continue cross-country with curated activations taking place in both LA and Miami this Fall.

For more information, please take a look at each of the city pages or visit @PeroniUSA on Instagram to find out more.

St. Vincent

GRAMMY® Award-winning musician and artist, St. Vincent will be the lead curator for The House of Peroni, designing the space and orchestrating eclectic collaborations for an enriching cultural experience. Annie Clark, known by her stage name St. Vincent, is an award-winning, multi-dimensional American artist. Her work has received consistent praise for its distinct musical style, which combines soft rock, experimental rock, electropop, and jazz influences.

Annie’s inspiration for The House of Peroni will draw on the past, acknowledging Italy’s deep-rooted traditions in craftsmanship, and the future, sparked by cutting-edge design, artistry and composition. Inspired by the ‘Memphis’ motif born in Milan in 1981, she will seek to reflect a modern take on traditional Italian style with rich hues, strong geometric angles and a systematic, effortless tone. This imaginative theme will be personified with the engagement of contemporary artists across a range of artistic realms, such as performance art, music, design and more.

Peroni Nastro Azzurro

Peroni Nastro Azzurro, Italy’s No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. Built on a foundation of excellence, Peroni Nastro Azzurro received its name in honour of the SS Rex – the only Italian ship to ever receive the ‘Nastro Azzurro’ award, given to the ship that crossed the Atlantic in the shortest time in an international competition. The SS Rex became a symbol of prestige for Italy and today the ‘Nastro Azzurro’ or ‘Blue Ribbon’ is displayed in Peroni Nastro Azzurro’s name and branding as a symbol of the style, distinction and quality that Italy has been exporting to the world ever since. For more information, please visit www.peroniitaly.com

 

Special Thanks

Thank you to our partners

Locations
New York City

Located in the heart of New York City's SoHo neighborhood, The House of Peroni will be open from October 5th – 8th at 201 Mulberry Street.
Non-ticketed hours are open to the public

Thursday October 5th

7pm

Opening night private event

10pm

House closes

Friday October 6th

1pm

House opens

1:15pm

World Premier of Fabio Paleari’s film: The Last Beat of Allen Ginsberg

An exclusive screening of the film surrounding the world famous poet followed by a Q&A with the director

3:30pm

House closes

6:30pm

House opens

7:05pm

Performance: Choreography by Annie-B Parson

Short work by the acclaimed American modern dance choreographer, performed by Elizabeth DeMent and Kristina Satter

7:30pm

Performance: Juan Maclean (DJ Set)

DJ set by American electronic musician known for his blend of house, techno and disco sound

10pm

House closes

Saturday October 7th

2pm

House opens

4pm

Panel Discussion: The Intersections of Culture hosted by The Daily Beast

Top editors and correspondents from The Daily Beast will speak about the intersection of beer and culture in today's society

7:05pm

Performance: Choreography by Annie-B Parson

Short work by the acclaimed American modern dance choreographer, performed by Elizabeth DeMent and Kristina Satter

7:30pm

Performance: Ana Calderon (DJ Set)

Performance by Peruvian-born, DJ, curator, and music supervisor

10pm

House closes

Sunday October 8th

2pm

House opens

7:05pm

Performance: Choreography by Annie-B Parson

Short work by the acclaimed American modern dance choreographer, performed by Elizabeth DeMent and Kristina Satter

7:15pm

Performance: Tim Hoey of Cut Copy (DJ Set)

DJ set by a member of the Australian electronic/synth pop music band

10pm

House closes

Los Angeles

Located in the heart of Los Angeles's West Hollywood, The House of Peroni will be open from October 18th – 19th at 668 N. La Peer Dr.
Non-ticketed hours are open to the public

Wednesday October 18th

7pm

Opening night private event

11pm

House closes

Thursday October 19th

7pm

House of Peroni opens with DJ sets from Tyler Blake (Classixx) and Turbotito (Poolside)

11pm

House closes

Miami

The House of Peroni will be open in Miami from November 1st – 4th at Palm Court 140 NE 39th Street.

Wednesday November 1st

6pm - 8pm

Members preview private event

8pm - 12am

Opening night private event

Thursday November 2nd

11am - 1pm

Style Brunch private event

Featuring Simonett Pereira, Style Mafia

9pm - 1am

House party curated by PeachFuzz

PeachFuzz brings it’s legendary House Party to House of Peroni. Hosted by Norma Now, the evening will feature performances by DJ DZA and Silent Addie

Friday November 3rd

9am -11am

Design panel discussion: The Evolution of Effortless Style

Visionary creatives from the design world discuss effortless style and how the concept has evolved over time. Hosted and moderated by Modern Luxury Interiors South Florida Editor-in-chief, Drew Limsky

11am - 1pm

House closed

1pm - 3pm

School of Peroni private event

3pm - 6pm

House closed

6pm -10pm

Open House supporting Miami Design District performance series

10-time GRAMMY ® award winning Cuban-American Trumpeter, Arturo Sandoval, will take center stage in Palm Court for an exclusive performance

Saturday November 4th

11am - 3pm

Café Peroni

Put down your shopping bags and enjoy a relaxing break at The House, featuring refreshing Peroni, light bites, art installations and a photo experience

Event Photos
New York
Los Angeles
Miami

The House

Debuting in London in 2013, The House of Peroni was originally established as an experience that brings one into the ‘very heart of the Italian home’ through Italian influencers and experiences. Its stateside debut, however, took on a new perspective, arriving in Fall 2016 as a platform to celebrate creativity in all its forms and an epicenter of modern culture rooted in the timeless ideals of Italian style. Curated and designed by renowned photographer and director, Francesco Carrozzini, The House featured collaborations with contemporary artist, Vanessa Beecroft, Oscar Award-winning costume designer Catherine Martin, and light installation artist Max Cooper. A meeting place for collaboration and inspiration, the very first U.S. House of Peroni was met with much success and applause.

The second installment of The House of Peroni will open its doors this October 2017 in New York City’s SoHo area. Curated and designed by GRAMMY® Award-winning musician and artist, St. Vincent, it will once again showcase art in its truest form through multi-sensory experiences across various creative disciplines. With the flagship in New York City, The House of Peroni will continue cross-country with curated activations taking place in both LA and Miami this Fall.

For more information, please take a look at each of the city pages or visit @PeroniUSA on Instagram to find out more.

St. Vincent

GRAMMY® Award-winning musician and artist, St. Vincent will be the lead curator for The House of Peroni, designing the space and orchestrating eclectic collaborations for an enriching cultural experience. Annie Clark, known by her stage name St. Vincent, is an award-winning, multi-dimensional American artist. Her work has received consistent praise for its distinct musical style, which combines soft rock, experimental rock, electropop, and jazz influences.

Annie’s inspiration for The House of Peroni will draw on the past, acknowledging Italy’s deep-rooted traditions in craftsmanship, and the future, sparked by cutting-edge design, artistry and composition. Inspired by the ‘Memphis’ motif born in Milan in 1981, she will seek to reflect a modern take on traditional Italian style with rich hues, strong geometric angles and a systematic, effortless tone. This imaginative theme will be personified with the engagement of contemporary artists across a range of artistic realms, such as performance art, music, design and more.

Peroni Nastro Azzurro

Peroni Nastro Azzurro, Italy’s No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. Built on a foundation of excellence, Peroni Nastro Azzurro received its name in honour of the SS Rex – the only Italian ship to ever receive the ‘Nastro Azzurro’ award, given to the ship that crossed the Atlantic in the shortest time in an international competition. The SS Rex became a symbol of prestige for Italy and today the ‘Nastro Azzurro’ or ‘Blue Ribbon’ is displayed in Peroni Nastro Azzurro’s name and branding as a symbol of the style, distinction and quality that Italy has been exporting to the world ever since. For more information, please visit www.peroniitaly.com

 

Special Thanks

Thank you to our partners

New York City

Located in the heart of New York City's SoHo neighborhood, The House of Peroni will be open from October 5th – 8th at 201 Mulberry Street.
Non-ticketed hours are open to the public

Thursday October 5

7pm

Opening night private event

10pm

House closes

Friday October 6

1pm

House opens

1:15pm

World Premier of Fabio Paleari’s film: The Last Beat of Allen Ginsberg

An exclusive screening of the film surrounding the world famous poet followed by a Q&A with the director

3:30pm

House closes

6:30pm

House opens

7:05pm

Performance: Choreography by Annie-B Parson

Short work by the acclaimed American modern dance choreographer, performed by Elizabeth DeMent and Kristina Satter

7:30pm

Performance: Juan Maclean (DJ Set)

DJ set by American electronic musician known for his blend of house, techno and disco sound

10pm

House closes

Saturday October 7

2pm

House opens

4pm

Panel Discussion: The Intersections of Culture hosted by The Daily Beast

Top editors and correspondents from The Daily Beast will speak about the intersection of beer and culture in today's society

7:05pm

Performance: Choreography by Annie-B Parson

Short work by the acclaimed American modern dance choreographer, performed by Elizabeth DeMent and Kristina Satter

7:30pm

Performance: Ana Calderon (DJ Set)

Performance by Peruvian-born, DJ, curator, and music supervisor

10pm

House closes

Sunday October 8

2pm

House opens

7:05pm

Performance: Choreography by Annie-B Parson

Short work by the acclaimed American modern dance choreographer, performed by Elizabeth DeMent and Kristina Satter

7:15pm

Performance: Tim Hoey of Cut Copy (DJ Set)

DJ set by a member of the Australian electronic/synth pop music band

10pm

House closes

ticketed event - click to attend

Los Angeles

Located in the heart of Los Angeles's West Hollywood, The House of Peroni will be open from October 18th – 19th at 668 N. La Peer Dr.
Non-ticketed hours are open to the public

Wednesday October 18

7pm

Opening night private event

11pm

House closes

Thursday October 19

7pm

House of Peroni opens with DJ sets from Tyler Blake (Classixx) and Turbotito (Poolside)

11pm

House closes

ticketed event - click to attend

Miami

The House of Peroni will be open in Miami from November 1st – 4th at Palm Court 140 NE 39th Street.

Wednesday November 1

6pm - 8pm

Members preview private event

8pm - 12am

Opening night private event

Thursday November 2

11am - 1pm

Style Brunch private event

Featuring Simonett Pereira, Style Mafia

9pm - 1am

House party curated by PeachFuzz

PeachFuzz brings it’s legendary House Party to House of Peroni. Hosted by Norma Now, the evening will feature performances by DJ DZA and Silent Addie

Friday November 3

9am -11am

Design panel discussion: The Evolution of Effortless Style

Visionary creatives from the design world discuss effortless style and how the concept has evolved over time. Hosted and moderated by Modern Luxury Interiors South Florida Editor-in-chief, Drew Limsky

11am - 1pm

House closed

1pm - 3pm

School of Peroni private event

3pm - 6pm

House closed

6pm -10pm

Open House supporting Miami Design District performance series

10-time GRAMMY ® award winning Cuban-American Trumpeter, Arturo Sandoval, will take center stage in Palm Court for an exclusive performance

Saturday November 4

11am - 3pm

Café Peroni

Put down your shopping bags and enjoy a relaxing break at The House, featuring refreshing Peroni, light bites, art installations and a photo experience

ticketed event - click to attend